The Best Kept Secrets to Help Amazon FBA Sellers Prepare for Q4 - 2021 Edition

We’ll break down our top secrets to preparing for an impactful Q4

September 30, 2021
Guest Posts

Q4 is just around the corner, and Amazon FBA sellers are a few months away from what should be the peak of sales and online shopping. Q4 includes big holidays and online shopping events such as Thanksgiving, Black Friday, Cyber Monday, and Christmas.

We’ll break down our top secrets to preparing for an impactful Q4 even amongst some significant challenges post-global pandemic.

Tips to Preparing for a Successful Q4

#1 Amazon Listings and Keywords

While your Amazon listing is a focal point of your Amazon FBA business, just ahead of Q4 it’s wise to start reviewing your listing’s images, content, and keywords.

Make sure you target the best keywords and competitor ASINs that you stand a significant chance to outsell. Ahead of that, make sure your images and A+ content genuinely stand out and focus particular attention on seasonal creative assets in your Storefront or A+ images. Customers may notice the added effort.

With more eyeballs on the Amazon marketplace during Q4, Amazon FBA sellers may want to increase ppc spend. It all depends on your goals and budgets. If you are not sure, you can always enlist the help of a ppc specialist to help you gain the results you are seeking. In any case, start optimizing ahead of the big holiday dates so that you are ready for the influx of impressions.

#2 Increase Your Liquidity

‘What is liquidity anyhow,’ you’re wondering? Liquidity refers to cash or cash flow in this case.

Amazon FBA sellers can do a few things to help increase cash flow, especially at significant times of the year.

Before Q4 begins, Amazon FBA sellers can perform an Amazon aduit to find discrepancies in their accounts’ charges. Most discrepancy types are damaged, disposed of, lost, or overcharges in fees. Often Amazon FBA sellers can be leaving money owed to them behind if they aren’t on top of their FBA reimbursements.

There are a few ways to file Amazon claims, but it’s a good idea if you are selecting a service or solution provider, to perform FBA reimbursement on your behalf to consider these factors:

  • Are they a part of the Amazon Service Provider Network?
  • What is the experience level?
  • Are they familiar with the requirements of an Amazon claim?
  • Do they seek maximum FBA reimbursement, or do they simply focus on the fundamental discrepancies?

Determine which provider may suit your needs, or of course, you can attempt to file your own Amazon FBA reimbursements yourself. It could be an overwhelming process, mainly if you aren’t used to reviewing excel sheets and data. That’s why a solution is a great way to go to help you access more of your cash just before Q4. 

Once you recover your funds, you can consider increasing your budget on such things as inventory, freight, marketing, and more.


#3 Leverage Planning and Pricing

This isn’t the year to leave your Q4 planning to the last minute or, worse, forget to plan at all. Because of inventory restrictions and the impacts of covid-19 on logistics, storing your inventory and shipping may be difficult.

The earlier you begin planning, the better.

Pricing for Amazon FBA sellers is another significant factor ahead of Q4 you may want to consider. Questions to ask yourself ahead of Q4 about pricing are:

  • Are you priced reasonably for your product and niche?
  • Do you plan on using coupons to gain traffic to your listing?
  • What is your floor pricing?
  • If you strategize significant discounts during significant events, will you remain within your margins?

Just like planning for Q4 should be done in advance, it’s wise to create a pricing strategy to get the most bang for your buck and find the profit margins you are seeking.


#4 Be Quick On Your Toes but Relax a Little

It’s not time to jump for holiday season joy just yet, but Q4 is the time where you may want to consider making a more routine overview of your listings. 

Black Friday and Cyber Monday can mean increased competition. Staying on top of your Amazon FBA listings, Amazon seller account, and being ready to take action is a great thought for this time of year. 

It doesn’t mean you need to lose countless hours of sleep, however. Just check in to the critical areas of your Amazon FBA business a little more frequently.

Amazon FBA sellers are savvy e-commerce entrepreneurs, but at times turning things off can become a challenge.  

Take care of yourself when stress levels can run high. Hopefully, you’re in a position to outsource some of your smaller tasks, and if not, that’s okay. Just spend time putting in the work to prepare, and when you have time, take it. 

#5 The Mobile View Matters

According to Statista, 150.6 million mobile users accessing the Amazon app in September 2019. The numbers are forecasted to have grown into 2021. With that being said, gone are the days where Amazon FBA sellers may not have focused on what the mobile view of their listings looked and read like.

Today, in 2021, mobile matters; ensure your Amazon listings images are the correct size and that certain benefits like pack numbers and quantities are visible to the mobile scroller.  What does the A+ content look like on mobile?

Make adjustments to your mobile view ahead of Q4.

Summary

There is a lot of buzz about Q4 this year in the Amazon community. Remember that e-commerce is a rapidly changing environment, and remember why you started. 

Having a well-thought-out Q4 plan can only help you navigate the challenges that may be present in 2021. 

Remember to take some notes after each major online shopping event so you can implement more robust Q4 strategies going forward. Once it’s all over, don’t forget to take a deep, deep breath! 

Best of luck! What’s your biggest takeaway from this article?

Get $400 free in Amazon FBA reimbursements.

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