Case Study: Tay Online Store

The story of an e-Commerce acquisition: agility, velocity, and simplicity made the business possible

November 2, 2021
Case Study

Lisa Marino, an entrepreneurial woman with extensive management experience, wanted to make her first e-commerce acquisition. After approaching her traditional funding sources, they were not comfortable working with an e-commerce company and Lisa thought she would not be able to acquire the business she wanted and would miss this opportunity. That's when she found us. 

In less than 10 days, Lisa got flexible revenue-based financing through a simple and automated process. Lisa was able to finance a large part of the acquisition (about 70%) and start a new phase of her life. “I would not have been able to start a new phase of my company without Boopos as a financing partner”. 

e-Commerce Acquisition  https://www.tayonlinestore.com/

What about?

Tay is a baby products E-Commerce Brand that specializes in the high-demand strollers, car seats, and toys vertical. An on-trend company that doesn’t compromise on quality, functionality, or aesthetics.

This company caught Lisa's attention, it was what she was looking for. Lisa found in Boopos an experienced partner in the e-commerce industry, with extended loan terms and the ability to grow with us on other deals given how they structure collateral for their programs.


What made it happen?

 “The best part is when I integrate this business into my current one and begin to grow it, I can work with Boopos on expansion acquisitions under the same model”

Lisa was having trouble getting traditional lenders to value an e-commerce business off of cash flow vs inventory.  Boopos' e-commerce experience and streamlined application and approval process made everything come together quickly before we lost the deal. The application process was automated and easy. She had approval in less than 3 business days and we closed within 10 business days. The team walked her through everything, set expectations, and were available for discussions quickly. The terms were also flexible: no personal guarantees were required from the business owners and she financed a significant portion of the purchase price. 

One of the best parts for Lisa is the possibility to work with Boopos on expansion acquisitions under the same model. Another important point was the team, efficient and knowledgeable team that took decisions quickly and closed on time.

In Lisa words, she chose us for 3 main reasons:

  1. e-Commerce experience
  2. Adequate terms and structure
  3. Ability to grow with us on other deals

In less than 10 days, the deal was closed and now we are working together to grow the business. “A highly recommended financing partner: you will get approved and funded quickly, with a team that knows the industry and are a very flexible source of alternative financing”

“Boopos' e-commerce experience and streamlined application and approval process made everything come together quickly before we lost the deal. I would not have been able to start a new phase of my company without Boopos as a financing partner”. Lisa Marino, CEO Tay Online Store.